| April 2008 | The New Quick Mortgage Minute Weekly Newsletter for Your Business! |
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Dear Sam, On average... Satisfied customers tell 5 people about good service they receive. Dissatisfied customers tell 10 people about bad service received. U.S.Office of Consumer Affairs For every unsatisfied customer who complains, there are 26 other unhappy customers who say nothing. And of those 26, 24 won't come back U.S. Office of Consumer Affairs The average company loses approximately 20% of it's customers each year. Patricia Sellers, "What Customers Really Want" Fortune Of customers who take their business somewhere else: 15% find cheaper products elsewhere, 15% find better products elsewhere 65% leave because of poor customer service. The Forum Corporation "We've collected the most common service complaints, and every one of them is rooted in a lack of respect for the customer." Leonard Berry, Director Texas A&M University Center for Retailing Studies It's not the employer who pays the wages. Employers only handle the money. It's the customer who pays the wages. - Henry Ford Complainers are GREAT! They give you the opportunity to fix their problems and keep them as customers - Instead of saying nothing and taking their business elsewhere. - Unknown Be thankful for problems. If they weren't so hard, someone with less ability might have your job! - unknown If you want a lender that understands that customer service is important, look no further. We constantly receive 98%+ 'I would recommend' ratings for our post-closing surveys.
Sam Thompson, Senior Mortgage Advisor
Mortgage Services, PHH Mortgage
843-230-7929
 That's all I want! For every realtor that reads my emails to close just one loan by the end of this year!
Will you do that? Will you do it soon? I want you to see how we do it
and then, I am sure that you will keep calling us for your clients!
Call me!
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A Bird in the Hand is Worth 8 in the Bush right Now! |
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 Just like the saying, "A bird in the hand is worth 2 in the bush",
if you have an approved buyer, you need to nurture them and do
everything you can to keep them. In our market, a qualified buyer is
gold and probably equates to 7-8 propects that cannot get qualified
right now.
Also, like the picture shows, a little bird food might help too. I'll help you pull the birds in and keep them with you! I'll help you with the ones pre-approved with another lender too. Who knows, maybe the loan they are pre-approved for is the real reason they are not excited about buying a house. Tell them to call me for a 'price check' and to make sure that are in the best program they can be... |
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My brands* that I represent are:     Want to jazz up your website? Add the "get approved"
graphic below and then put my website link in the properties of the
image as follows. Call me if you need help with this.
 *Any time I am working with your client, if you are under a specific brand, I am projecting your brand logo in all that I say and do as do my colleagues. |
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Weekly Tip - Sellers Homework! | |
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 Are you getting your sellers engaged? Just like
those home improvement shows, you need to give your sellers' some
homework! That's right! By getting them engaged, they are going to
help you and this will help them get excited about the selling process
too.
The way this works is that they are helping you by giving you tidbits about the house that you should know so you are better armed to market and SELL their home. Also, you need to ask for the names of their family, friends and co-workers so you can personally call each one to tell them about their property and the reasons for their move. This gives you a chance to meet a ton of new potential prospects for your continued growth in your real estate profession! When on the phone with their contacts, go over the features of the home and tell them that the seller wanted you to personally call to tell them about the seller's house and to ask if you know anyone that might be interested in looking at it. Help the sellers see that this is a critical step to ensure a faster sale and that they will appreciate knowing about their situation too. So, get this going with all of your new and existing listings! Here is a link to my website with a form that you can cut and paste and modify for your use:
Sellers' Homework Link! |
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Weekly Mortgage Commentary Snippet | |
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Rate Lock Advisory - Monday April 14th.
For the entire report click here. |
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Click on the image for a great youtube video about the housing cycle! |
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Housing cycles cartoon: lessons learned you ought to watch!Take a few minutes to watch a pretty baby-blue house that's for sale ask a wise old bespectacled brown house for advice. It's in this instructional cartoon by John Burns Real Estate Consulting, and it's aimed at homebuilders, who could probably use a bit of grade-school comforting these days. John Burns' bottom line is reassuring: "Remember, every down cycle is the beginning of the next up cycle." |
