August 2008 Weekly Motivational Ideas!
Inspirations that I hope will help you make more $$!!
 
Sam		 Dear Sam,
 
Have you read the information on the First-Time Home buyer tax credit built into the new housing rescue bill?  This is huge for us if we promote this in a big way.  Based on this, I am spending this entire email on ways you can promote this.  Also, I have already taken action on this as you will see if you read on.
 
Thanks for reading and thanks for your business too.

mysignature
Senior Mortgage Advisor
President's Club Member 2007
Mortgage Services
 
910-489-6918 or
843-230-7929
__________________

 Call me if I can help!
 
First Time Home Buyer Tax Incentive Explanations.
 
 
firsttimehomebuyers
 
If you are, here's $7500!
 
cashinhand 
 
 
Here is the scoop on the first time home owner's tax credit in the new Housing and Economic Recovery Act of 2008. Here are some highlights:
  • It is not up-front money, it is a tax credit (not a deduction) applied to your federal taxes when you file your taxes for the year of the purchase.   A credit is a good thing, dollar for dollar offsetting of liabilities due.
  • It is refundable if you do not have enough liabilities to offset. 
  • It is for 10% of the purchase price up to the $7500
  • It has to be paid back in 15 yrs without interest starting yr 2 on future tax returns.
  • It applies to purchases starting last APRIL 9, 2008 to JULY 1, 2009.
  • A "1st time buyer" is anyone that has not owned a home in the last 3 years.
  • Income cannot exceed $75K for individuals or $150K for filing couples.
  • To take advantage of this now, first-time buyers that qualify can increase the standard deduction on their W-4 so that less is taken out of their payroll checks until the end of the year.  They should consult with their tax adviser on this and they need to change this back starting next year...
The best thing about this is... It is a great way to get more buyers in your office since first-time buyers LOVE realtors!!

Click on the link and then click on the links to read all about it.

 

 


My brands* that I represent are:
 
phhlogo     cblogo 
 
    c21logo    eralogo
 
Want to jazz up your website?  Add the "get approved" graphic below and then put my website link in the properties of the image as follows.  Call me if you need help with this.

*Any time I am working with your client, if you are under a specific brand, I am projecting your brand logo in all that I say and do as do my colleagues.
 
Weekly Tip -  Spread the word to your Target Market!
 
 
targetmarketing 
First-Time Home Buyers are our
Target Market Right Now!!
 
The new housing rescue's first-time buyer's $7500 tax credit is what we all need to be selling as hard as we can right now.  This feature is essentally a 15 year interest free loan, because it has to be paid back in 15 years, starting in year 2 , but it is the shot in the arm we all needed to break this housing recession.
 
Here's how I am promoting this:
  • I created a flyer that I am planning on distributing in several apartment complexs in my market explaining that now's the best time to buy a house; probably in the history of the country, especially for first-time buyers. This flyer explains the law and also, tells the basic requirements for getting approved and gives a comparison of monthly rent compared to the equivalent house they can afford.  I plan to keep a stack of these in my car to hand out for the rest of the month.
  • I can send you an attachment of my flyer if you want to customize it for you business so you can do the same. 
  • I am going to put an ad in the local paper explaining the new law and the timing for people to take advantage of this.
  • I am going to call everyone I qualified for a loan that never bought anything since the beginning of the year and tell them now's the time.
  • I am going to call past first time buyers that I helped buy a new home since April 9, 2008 to tell them the good news that they qualify and ask if they know anyone else that I should call to take advantage of this great news for a purchase up until Jul of 2009.
Considering that most of the 'better' buyers have been waiting on the sidelines for things to get better for the last several months, now's the time to promote that their waiting paid off and now they need to jump in and buy a house. 
 
If they wait around much longer, they are going to find out that they missed the "bottom" of the market because this new law is going to create more enthusiasm and more buyers which will cause the great housing values in the market right now to rise.

Did I miss anything?  Are you with me on this?  Let's get a ton of new buyers and turn this market around so we can make some money before Christmas!
 
What can you do?
 
Promote this to potential first-time homebuyers tax credit everyway you can...
  • In advertisements in the Real Estate Books
  • In advertisements in the papers.
  • In conversations with people you meet on the street.
  • In 'first-time' homebuyer seminars you can do.
  • In conversations to your prospects and sellers.
  • On all of your listings on the MLS!
  • Call all of your family and friends and make sure they heard of this.
  • On your website with a link to the website shown above.
  • Add a promotion to the bottom of your rental property sheets!
  • On special riders for you listing signs.
  • On your listing sheets.
  • In mailers or flyers.
  • etc.
This is such a big selling point, you cannot afford not to promote this!  Just print up some flyers you can hand out and keep them handy.

When you do, ask your first-time buyers to call me so I can help them and promote you too!  I am a first-time homebuyer expert!



Weekly Mortgage Commentary Snippet
Rate Lock Advisory - Sunday Aug 3rd


lokflotflotflot

This week brings us the release of only three pieces of economic data that are likely to affect mortgage rates. However, the biggest event of the week will be the Federal Open Market Committee (FOMC) meeting Tuesday. We may see some pressure in bonds tomorrow as investors prepare for the meeting, but most traders will likely make their moves post-meeting Tuesday.

The first important release is June's Personal Income and Outlays data tomorrow morning. The Income & Spending report helps us measure consumer ability to spend and current spending habits. If it shows sizable increases, bond selling could lead to higher mortgage rates. Current forecasts are calling for a decline of 0.1% in income and an increase of 0.5% in spending.