Mortgage Minute Newsletter
From Sam Thompson,  Senior Mortgage Advisor    Dec 2007- Vol 1, Issue 29
In This Issue
Who we are.
Elf Yourself and send to your friends. Spread the Christmas Spirit!
Hopenow - Who benefits and who doesn't?
Xpressdocs & postcard campaigns
Weekly Tip - Try Craigslist for your listings!
Weekly Mortgage Market Commentary.
Quick Links
What to expect at closing.
whattoexpect
Who we are.
 
mtlaurel
 

Our Corp Campus in Mt. Laurel, NJ

PHH Mortgage is one of the top ten originators of retail residential mortgages in the United States.  We offer you unsurpassed service, a full range of programs at competitive rates, and the smoothest mortgage experience in the industry.

In 2006 alone, PHH Mortgageprovided $41 billion in mortgage financing for American homes, and every day we help more people fulfill the dream of home ownership.

PHH Mortgage operates out of twomain facilities in Mount Laurel , NJ and Jacksonville, FL - employing a combined total of more than 5,200 team players.

 

We've received numerous awards,including Best 100 Places to Work in IT (Computerworld), Top 25 Companies that Care, Training Top 100, and more.  And, we were recently ranked #1 by Inside Banking for our reliable closings and accurate Good Faith Estimates and we constantly receive 98%-100% "I would recommend" ratings from buyers AND realtors in post-closing surveys.

 

CALL US SO YOU CAN SEE HOW WE DO IT!

Dear Sam,
 
Sam
The Fed Cut their Rate and What Happened?
 
The mortgage rates dropped for one afternoon and then increased slightly everyday since then. 
 
That's right, the .25% rate drop controlled by the Fed has not helped the investors overcome other economic news that has continued to cause uncertainity in the housing industry. 
 
Since this rate drop was built-in to the current mortgage rates 3 weeks ago by lenders and investors when the FED indicated this was going to happen, it really didn't spur any more drops.
 
If I were you, I would strongly encourage anyone watching rates to lock in and buy that house they have been thinking about. 
 
If they do not have to sell a house, the time may never be better to buy than now.  Do you believe this?  Then sell it!! 
 
Conditions are right for you to sell some houses so call everyone you know and meet and greet as many as you can!
 
And if they do have to sell a house first and if they are not having any luck, encourage them to rent out the house for a while so they can take advantage of these conditions too.  All I need is a signed simple lease agreement that shows the expected rent and we'll help them get in their new home now while the rates and prices are right!
 
I'll even send them a blank rental agreement form to help them with this!
 
 
Call me if I can help you with this!
 
Sam Thompson
PHH Mortgage
Senior Mortgage Advisor
 
'The FHA and VA Guy'
 
843-230-7929
Elf Yourself - This is so silly!!
 elfyourself
Hey, I just made a total elf of myself and you can do it too! Check it out by clicking the link below.
 
 
Click here to watch me dance.
 
http://www.elfyourself.com/?id=1452220583

This elfin' greeting brought to you by OfficeMax®.

HOPENOW - Who gets to take advantage of this?
 
Hopenow 
Not that many but it's a start!
 
 

Thursday, the White House revealed its

HOPE NOW program, aiming to help sub-prime borrowers freeze their initial "teaser" rates for a period of five years.  The program is receiving a lot of ink in the newspaper dailies but sometimes it's unclear exactly what the program offers, and to whom.
 
Let's look at the details and see who qualifies and who doesn't.

Mortgage loan type

Qualifies: Sub-prime mortgage
Doesn't qualify: everyone else.

Date of mortgage origination

Qualifies: January 1, 2005 to July 31, 2007
Doesn't Qualify: Everyone else

Date of first interest rate reset

Qualifies: January 1, 2008 to July 31, 2010
Doesn't qualify: Everyone else

Previous mortgage delinquencies

Qualifies: No more than one 60-day late in the last 12 months
Doesn't qualify: Multiple 60-day lates, or one 90-day late

Potential payment increase

Qualifies: Payment will increase by more than 10% at 1st adjustment
Doesn't qualify: Everyone else

Credit score

Qualifies: Less than 660; less than 10% improvement since closing
Doesn't qualify: Everyone else

Because of the restrictions, only a small subset of the 1.8 million sub-prime loans issued between January 1, 2005 and July 31, 2008 are eligible for the rate freeze.  A New York Times article estimates that figure to be 360,000 loans.

 

For homeowners not qualified for the HOPE NOW program, mortgage servicers will attempt remortgage their loans, or evaluate the homeowner for a rate reduction and/or for debt forgiveness on a case-by-case basis.

 

If you're not sure whether you have a sub-prime loan, or whether you can benefit from the "interest rate freeze" program, call me or call HOPE NOW.

 

Source:

 
Xpressdocs.com - Postcard Campaign Ideas
 
howitworks
 
Many of you already utilize postcards to promote yourself and your listings and here's a site that you probably already knew about.  In case you didn't, this website is pretty inexpensive because you do all of the work and they just print and mail.  They can also mail out to your clients for you if you give them the addresses and will probably save you money if you consider your time and postage that will probably be higher than what they pay.
 
The good thing about postcards are that they are a quick read without having to open the envelope and they are more attractive and cheaper to mail.  They can help you promote a listing, houses just sold, your business, your town, etc.
 
That's right, promoting your town can help you in many ways...
  • Promote the things to do
  • Promote the historical things
  • Promote the health facilities
  • Promote the logistics to the nearby attractions
  • Promote the friendly people
  • Promote the many churches
  • Promote the climate and four seasons
  • Promote the retail and restaurants
This will help to get people excited about relocating to your town first, then about your listings and then about you!  Keep in mind that the town has to be attractive before the house unless the job or current family members living in the town are driving their decision to move.
 
Include at least one good action photo of people having fun!
 
Then think about getting merchants to put out a few cards on their shelves around town or in nearby towns and mail out to your relocation prospects that you met on the Internet or from a sales call.
 
A good "just listed" campaign showing several good new listings with a link to your website where they can sign up for "Up-to-the-minute Hot Listings" would be a great way to get buyers to call you too!
 
Think about adding a postcard campaign to your arsenal and see if it helps your business take off next year.
 

 

 Weekly Tip -  Craigslist.com - free classifieds...
 

classifiedads

Looking for a free place to promote a listing?
 
I read a blog from a realtor that said he listed listings on www.craigslist.com everyday to gain additional exposure and traffic to his site.  Why not give it a try?
 
If your city is not listed, just go to a nearby city and key in your city in their section as a subsection for that city.  You can do it in several cities nearby.
 
Here are a few categories that contain housing information for promoting listings or yourself online.

housing
apts / housing rooms / shared sublets / temporary housing wanted housing swap vacation rentals parking / storage office / commercial real estate for sale
 
services
beauty computer creative erotic event financial legal lessons automotive household labor/move skill'd trade real estate sm biz ads therapeutic travel/vac write/ed/tr8
 

Since it's free, why not put on a few lstings and see what happens?  Be sure to always include a link to your website so the visitors can click to your site.  The more linking you do, the more visitors and the better page ranking you'll get to help your visibility on google, etc.
 
Also, you can try trulia, kijiji, gumtree, backpage, Loopnet, CCIMNet,  google and yahoo groups.
 
Here's a Craig's List Realtor comment...
 
"I've been advertising on Craigslist, and depending on the area of the listing, we get a lot of calls. Dallas is a hot area for CL too so that helps a lot. I also use backpage and postlets. I have just started using backpage, and I did receive 1 lead recently. Nothing so far with postlets.

I use Realtour.biz to create my flyers for free, but I also like the look of vFlyer and they will post it to Craigslist to you as well. The key is making your listing stand out from all the others (as always!)" 

GOOD LUCK WITH IT!!
 
Weekly Mortgage Market Commentary
 
Don't let the financial markets squash your clients and your transactions!  Stay informed by reading my new daily "Daily Rate Lock Commentary" or just call me to find out what is going on!  If you want to be included in this distribution, just call or email me.  Remember, knowledge is power and the more educated you are in your industry, the higher quality buyers you are going to attract and that means easier closings, bigger houses and more money in your "hip national bank!"  And since rates are still climbing, call us to get your clients in our 90 day rate protection as soon as possible!


fingerhead
 


This week brings us the release of five monthly or quarterly economic reports. None of them are considered to be nearly as important as several of last week's releases were. This leaves other factors such as stock markets movement to influence bond trading and mortgage rates several days this week.

November's Housing Starts report will be released Tuesday morning, but I don't see it causing much movement in mortgage rates. This report, which is expected to show a decline in starts of new homes, gives us an indication of housing sector strength and future mortgage credit demand. But, it can be considered the least important of this week's news.

There is no relevant economic news scheduled for release Wednesday. Thursday brings us two releases with the first being the final revision to the 3rd Quarter GDP. I don't think this data will have an impact on mortgage rates unless it varies greatly from its expected reading. Last month's first revision showed that the economy grew at a 4.9% annual pace during the quarter and this month's revision is expected to show the same.

The second report due Thursday is the Conference Board's Leading Economic Indicators (LEI) for the month of November at 10:00 AM ET. This index attempts to measure economic activity over the next three to six months. It is expected to show a slig ht decline in activity, meaning that it predicts slower economic activity over the next several months. This probably will not have much of an impact on bond prices or affect mortgage rates unless it exceeds current forecasts of a 0.1% decline from October's reading. If it shows a larger decline, the bond market may move slightly higher, improving mortgage rates slightly.

The remaining two reports are scheduled for Friday. The first will be will be posted at 8:30 AM when November's Personal Income and Outlays data will be released. It will give us an important measurement of consumer ability to spend and current spending habits. Since consumer spending makes up two-thirds of the U.S. economy, any related data usually has a fairly significant impact on the financial markets and mortgage rates. Current forecasts are calling for a 0.5% rise in income and a 0.5% increase in spending. If this report reveals smaller than expected increases, we should see the bond market im prove and mortgage rates drop slightly Friday.

The second report of the day comes late morning when the revised University of Michigan Index of Consumer Sentiment for December is posted. Current forecasts are calling for a very minor downward revision from the preliminary reading of 74.5. This is important because rising consumer confidence indicates that consumers may be more apt to make large purchases in the near future. An unexpected upward revision could lead to higher mortgage rates Friday.

Overall, look for Friday to be the most important day of the week simply since the single most important report is being released that day. I am not expecting to see nearly as much movement in rates as we did the past two weeks, however, we may see some movement from one day to another. Just how much movement will depend a lot on how calm or active the stock markets are.

If I were considering financing/refinancing a home, I would.... Lock if m y closing was taking place within 7 days... Lock if my closing was taking place between 8 and 20 days... Lock if my closing was taking place between 21 and 60 days... Lock if my closing was taking place over 60 days from now... This is only my opinion of what I would do if I were financing a home. It is only an opinion and cannot be guaranteed to be in the best interest of all/any other borrowers.

©Mortgage Commentary 2007

 


 

 
 

 


laptop demo

 
Let me know if I can take an application for you anytime!  And, please let me know if you like the format of this email service.  I hope you are reading these so you can stay up on your profession and so you can make more money too!
 
Also, I am available to do a "Hit the Ground Running Workshop" with any agents interested in learning tons of things they can do to help them succeed in Real Estate.  I need at least 5 agents, brand new or experienced, looking for some motivation to put this on for you that will take 2-3 hours, depending on your involvement!  These are designed to be interactive so you can learn more about yourself and so you will walk away with a stronger sense of self-confidence too.

These are fun and motivational!
 
If you don't get at least 10 great ideas that can really help your business, I'll take you to lunch and give you a few more!
 
What are you waiting for?  Gather support with 4 of your colleagues and call me today!
 
 
 

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We'll guarantee your closing date.  We're so confident that we will close when you say so, that if we don't, we will reduce your interest rate by 1/8 of one percent for the life of your loan.*

 

We offer FREE pre-approvals to qualifying homebuyers!  With a mortgage pre-approval, you can shop for the home of your dreams with confidence. You'll know just how much you can afford and increase your negotiating power. **

 

We take pride in being a lender you can trust.  As our mission states, "we promise to treat customers like family." We take this oath seriously, and our goal is to provide you with the superior service you deserve - guaranteed.

 

* Approved, conventional, purchase loans only. Closing date to be mutually agreed upon between customer and bank, and customer must provide all required documentation. Timely request for payment under guarantee is required. ¹Inside Mortgage Finance, Copyright 2006

 
 
 
 
I hope you have a great week this week in real estate.  Call me if I can help you with that!!

Sam Thompson - "The FHA and VA Guy"
PHH Mortgage
Senior Mortgage Advisor

 
 
843-230-7929