February 2008 The New Quick Mortgage Minute
Weekly Newsletter for Your Business! 
Sam Dear Sam,
 
"Give a man a fish; you have fed him for today.  Teach a man to fish; and you have fed him for a lifetime"-Author unknown
 
I adopt this philosphy in how I view my role as a Mortgage Advisor.  It is my hope that even those of you with tremendous real estate experience learn something each week from these emails. 
 
From the sales training I am getting from my personal coach, here's some information I wanted to share with you as follows...
 
There are the 5 steps of the Sales Process.  Don't go another minute in this business without committing these to memory.  You will start to see these being used the more you internalize them.
  1. Build Rapport - Until you feel comfortable.
  2. Qualify - Make sure they can get approved & that they have a need or strong desire to buy or sell.
  3. Presentation - Impress them with your knowledge experience, teamwork and professionalism.
  4. Close - Ask for their business in allowing you to be their agent and them, your client.
  5. Handle Objections - Listen, pause, answer.
 
Sam Thompson, Senior Mortgage Advisor
Mortgage Services, PHH Mortgage
 
 
Don't forget about the neat trophy "Thinking Outside the Box" that I am giving away to the one with the best creative comment to help me serve you better!!  Ends soon!  I've gotten some great feedback but I want more so I can improve my service to you!

 
Sharpen your ax and go forth with a better chance for success!

sharpeningaxe


Sharpen your ax before you set out!

 

I love to watch that show on television called the "The Big Idea" that constantly pumps us to do something with our ideas.  They showcase young millionaires and get them to explain how they invented their widget and how they took it to market and they always get them to tell us how we can do it too.

Tonight, they had a success guru that had some good advice for all of us...

4 rules for success for your business

1. Don't make or accept excuses - take responsibility and learn from your mistakes
2. Think and plan strategically - do the right things consistently
3. Be patient but not complacent - work your plan
4. Lose your fear of failure - focus on success

Just having a good list to work on is not enough.  You have to take the time, every morning or evening to THINK about what you put on your list first!  Do the right things first, every day, every week, every month, every year.

And one more time in case you missed this last week... REMEMBER TO CALL ME TO HELP YOU, ESPECIALLY FOR YOUR JUMBO BUYERS!  My Regional Manager said that our jumbo rates are kicking everybody's butts right now so be a hero and ask your buyers in the $417K+ loan range to let us give them a better deal than the competition.  We love to compete and we especially..

 
...love those jumbos!



My brands* that I represent are:

 
phhlogo     cblogo 
 
    c21logo    eralogo
 
Want to jazz up your website?  Add the "get approved" graphic below and then put my website link in the properties of the image as follows.  Call me if you need help with this.


*Any time I am working with your client, if you are under a specific brand, I am projecting your brand logo in all that I say and do as do my colleagues.
 

Weekly Tip -  Negotiations.  The fun part of Real Estate.
 
CarterBeginSadat
Camp David Accords - Sadat, Carter, Begin
In successful negotiations, everybody wins!

Negotiations are the fun part of selling, right? 
Well, they can be if you know how.
 
In a past job as a Materials Manager, before I discovered the fun of outside sales, I was responsible for purchasing of all raw materials for a large manufacturing plant.  This was the fun part of the job.  It involved working with sales guys coming in to sell us their products or service and hammering out deals that saved money, improved quality, reduced inventory, etc.  There were always things to be negotiated and in the end, everybody won, most of the time.

In real estate, there are many ways to work the deal besides price as you know including the timing, repairs, leaving appliances, seller concessions, leaving the window treatments, etc.  By having a better understanding of how you can help facilitate the negotiations, you are going to close your deals better and faster so your clients refer you to all of their family and friends for years to come.

Here is a link to a ton of resources that you cut and paste into some good marketing material for your information that you can share with your clients as you see fit.  There is some FSBO related information too so use as you think you can to help your sales.
 
Click here: 
 
Tons of Information on the Art of Negotiation


Weekly Mortgage Commentary Snippet
 
Rate Lock Advisory - Sunday Feb. 10th



There are only four pieces of economic data scheduled to be posted this week along with an after-hours congressional testimony by Fed Chairman Ben Bernanke. Two of the economic reports are considered to be important while the others are not. However, the testimony of Chairman Bernanke is extremely important to the markets. I am expecting his words to be one of the biggest influences on mortgage rates this week, although we may see movement in rates several days due to the importance of the events schedule.

For the full text, click here!