| July 2008 | Weekly Motivational Ideas! Inspirations that I hope will help you make more $$!! |
 |
Dear Sam, I decided to change my email title to what it really is! This is
intended to be an inspirational email with a few ideas each week that I
thought would help your business with some occasional information about
mortgage.
It is my hope that you will read over these each week and that you
will gain some new ideas or just a reminder of some things that you
used to do that can help you make more money in real estate.
Because of all these ideas for your business, I also hope you will remember me when you need a great mortgage company to help you with your next transaction. Together, we make a strong team! Thanks for reading and thanks for your business too.
 Senior Mortgage Advisor President's Club Member 2007 Mortgage Services
910-489-6918 or
843-230-7929
__________________
Call me if I can help!
|
 |
Financial Markets in Turmoil. Just think PPRP!! | |
 |
 Wachovia
just reported a $8.9 Billon dollar 2nd quarter loss and is now slashing
10,750 jobs. Most of this loss was from their mortgage business
according to the report. In other news, Washington Mutual reported a
$3.3 Billion dollar loss and said it would be cutting up to $1 Billion
in expenses by the end of 2009. Also, this week, National City Mortgage
reported they had a $1.8 Billion loss in the second quarter.
Despite all of this negative news, my mortgage commentator is
being optimistic in his outlook so I thought I should check his
performance over the last 90 days to see if he knows what he is talking
about.
Below is the report card grade I gave him. Actually, he hits it
pretty good at predicting the market. He was saying to float in May
when the trend was mostly improving and again the end of June and he
suggested locking during the climbing of rates through most of June.
Now he is saying lock if closing right away or float if you have some
time and that looks like the right approach again with the latest
volatility.
 Now that rates are as high as they have been since Jul 2007, hopefully your deals in your pipeline with other lenders that are not rate protected are still going to close. Now's the time to send your buyers to us for our 90 day pre-purchase, rate protection program (PPRP) BEFORE A PROPERTY IS SELECTED or rate protection program AFTER A PROPERTY IS SELECTED so your buyers can protect their rate and your commission, while allowing them a one-time float down in case rates improve. Call so I can make you a hero in their book even if they are already pre-approved with another lender. Their lender may not have a program like this!! |
|
My brands* that I represent are:     Want to jazz up your website? Add the "get approved"
graphic below and then put my website link in the properties of the
image as follows. Call me if you need help with this.
 *Any time I am working with your client, if you are under a specific brand, I am projecting your brand logo in all that I say and do as do my colleagues. |
|
Weekly Tip - Bud Light with Lime! | |
|
|
|
 Now here's a great product combination!
Anheuser-Busch came out with a great product and
their profits are taking off and I am sure this product is going to
adversely affect Corona's sales. In case you didn't know, Corona, a
Mexican beer has always promoted putting a lime in the beer. By
putting the two together in one product, it is a sure winner!
How can you combine your strengths in a new service promotion to help your sales?
How about these services that you can promote in your advertisements..
The point is to come up with another service that you are good at that you can promote to set yourself apart from the pack. Remember to promote me too so I can promote you back!! If you want to promote yourself as an FHA or VA expert, go ahead because we have got you covered!!!
|
|
Weekly Mortgage Commentary Snippet | |
|
|
Rate Lock Advisory - Sunday Jul. 28th  There are several important reports scheduled for release this week that are likely to affect mortgage pricing. The first piece of news comes late Tuesday morning when the Conference Board posts their Consumer Confidence Index (CCI) for July. This index measures consumer sentiment, giving us an idea of consumer willingness to spend. This is important because consumer spending makes up two-thirds of the U.S. economy. If the CCI reading is weaker than expected, we may see bond prices rise and mortgage rates drop Tuesday. Current forecasts are calling for a reading of 50.0, which would be a lightly lower reading than June's reading. |
