May 2008 The New Quick Mortgage Minute
Weekly Newsletter for Your Business! 
 
Sam
Dear Sam,
 
Now's the time to sell some houses!  Over the next 4 months, we are going to be super busy selling houses to folks that have been waiting for months to make their move.  You cannot keep people in one place too long and the traditional time to buy is now so get ready!
 
Get out there and start asking for referrals and pick up as many expired listings as you can because when this kicks in, you are going to want to be ready.
 
When you do, don't forget to call your trusted mortgage advisor to help you!!
 
Sam Thompson, Senior Mortgage Advisor
Mortgage Services, PHH Mortgage
 
843-230-7929

justone2
 
That's all I am asking you for!  For every realtor that reads my emails to close just one loan by the end of this year!  I would really appreciate you if you do and I want you to see how we do it and then, I am sure that you will keep calling us for your clients!  We make it look easy!!
 
Just give me a 'sample order' to see if I am worthy of your business...  Just tell your buyers that "Sam has been dieing to show me how good he is.  Let's give him a try to see if he is as good as he says."
 
Call me!
 
Be like Deck Shifflet in the movie 'Rainmaker' (1997)!
 
Rainmaker 
Have you seen the movie 'Rainmaker'?  Please add it to your 'must see' list... rent it this week!
 
Like the movies Glengarry Glen Ross (1992), The The Pursuit of Happyness (2006) and My Cousin Vinny (1992), this one is a classic for anyone in sales.  When watching it, pay particular attention to Danny Devito's character in how he is always looking for a client.  This is how we all need to be in getting more clients for our business.  This movie is much like watching Joe Pesci in My Cousin Vinny, another must see character.
 
Your antennas need to be up any time you are in the public listening and watching for people that might be looking for a home or thinking about selling one or just talking about others that might be in the market soon.  When you see an opportunity, introduce yourself in a non-threatening and very cordial way with a smile and start a conversation that might lead to a referral.
 
Always wear your badge and think about frequenting areas where you are more likely to find a prospect like...
  • Hotel lobbies (maybe by meeting other clients there during optimum times like 8:00 AM or 6:00 PM)
  • Home improvement and hardware stores
  • Paint stores
  • Flooring/Carpet stores
  • Restaurants that have RE Books in the waiting areas (so you can approach people scanning the listings)
Since these areas are great places for prospects, try to set up a service provide network with the managers/owners of these type places so that you can refer leads to each other.  Ask them to post your cards and ask if they will say some kind words about you to anyone that needs a realtor and you'll be referring clients to them too.
 
Since you are in the business of helping 'new homeowners' get moved into town, you are a great referral source for their business so make sure they understand how you can help them.  A new resident moving into town without other connections in town is gold for them as a potential repeat customer for years to come.
 
If you get more involved in helping your clients AFTER they buy with their decorating, renovating or sprucing up and by connecting them with your service provider network, this will help you in building great referral networks.  This is going to help your buyers love you even more especially if you can help with some DISCOUNTED services!  All this means more referrals!!
 
Do as I do and endorse the Zig Ziglar concept that I do for my realtor referral base.  Help your referral base succeed in their business and they will help you in return.  It's about them and not you...
 
Always be looking for a new client like Deck Shifflet does in The Rainmaker and you are going to do well in this business. 
 
 
 


My brands* that I represent are:

 
phhlogo     cblogo 
 
    c21logo    eralogo
 
Want to jazz up your website?  Add the "get approved" graphic below and then put my website link in the properties of the image as follows.  Call me if you need help with this.


*Any time I am working with your client, if you are under a specific brand, I am projecting your brand logo in all that I say and do as do my colleagues.
 

Weekly Tip -  Vacation Planning - Great Prospecting Idea.
 
 maui
 
Did you go on a vacation this weekend or did you go on a 'staycation' like me?  With the high gas prices and the slow housing market, I stayed home and tried to save some money.  I got some yard work done and some work done in my community garden.  I was perfectly content and I even worked on some new mortgage loan applications and that was a good thing too. 
 
Anyway, I thought of a good tip for you around this staycation theme now that they are predicting even higher gas prices with no end in sight.  Why not send out a list of 1/2 day or 1 day vacation excursion postcards to your contact list reminding them of the things they can do to save some money on some vacations or mini-vacations this summer in our area?
 
Spectacular vacation trips to Maui are nice but think about all of the cool things right around us like Myrtle Beach, Pinehurst, Wilmington, Charlotte, Charleston, Williamsburg, Hilton Head, Savannah and the NC mountains.  Fun things like ball games, beach trips, street festivals, water parks, amusement parks, camping/hiking areas, canoeing/rafting trips, concerts, stockcar races, equestrian events, etc are right around the corner.  This is the Carolinas with perfect conditions all year long.  You and put out a listing or put out a calendar showing particular upcoming events.  If you really get creative, you can research some discount opportunities for them too.
 
You can send this to your relocation prospects too thinking about moving to our area from other areas encouraging them to get off their duffs and make a move.  Somebody needs to get them motivated, why not you?
 
Make sure to include a comment about the super low interest rates and great home values in our area right now to help you seal the deal!
 
While you are at it, you might want to take advantage of some of the things going on right around here too this summer.  After doing your research and sending out your cards, save one for me.  Also, make sure to add these ideas to your website to get your online visitors excited about moving here too!
 
If you are working with a client today that needs a great mortgage guy that isn't on vacation this Memorial Day, CALL ME!!
 
 
 
Weekly Mortgage Commentary Snippet
 Rate Lock Advisory - Monday May. 26th




This holiday shortened week brings us the release of six important economic reports or news releases. Two of the six are considered to be of high importance to the bond market and mortgage pricing with one being of low importance. The remaining reports are considered to be of moderate importance to the markets. The financial and mortgage markets are closed tomorrow in observance of the Memorial Day holiday and will reopen Tuesday morning.

If I were considering financing/refinancing a home, I would.... Lock if my closing was taking place within 7 days... Lock if my closing was taking place between 8 and 20 days... Float if my closing was taking place between 21 and 60 days... Float if my closing was taking place over 60 days from now... This is only my opinion of what I would do if I were financing a home. It is only an opinion and cannot be guaranteed to be in the best interest of all/any other borrowers.