| November 2008 | Weekly Motivational
Ideas! Inspirations that I hope will help you make more $$!! |
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Dear
Sam, Phillies Win!
There is nothing like the feeling of winning and this is
something that we all need more of too!
Finally, we can get this election behind
us and get our buyers into thinking about buying a home and not about their
candidate's chances of winning.
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Call me with your 'Active Military' prospects so I can get them
pre-approved with our special low "WELCOME HOME"
rates!!
_________________________________
Remember the following selling points:
1. $7500 first-time home buyer
tax credit,
Also, please
make sure that your buyers and sellers know that WE
HAVE MONEY TO LEND!! With all the negative mortgage
news, many in the public do not know that we can lend money. Spread the news.
Put this in your print ads too!
CALL ME FOR A QUICK CLOSING TOO! WE HAVE A
NEW QUICK CLOSING CHECKLIST TO GET YOUR BUYERS CLOSED IN A
HURRY!
Keep reading for 2 good ideas that can really help you with this.
Good luck!
___________________________________________
Try us for your JUMBO LOAN clients too! We have a new Jumbo pricing
special that is kicking butt right now!
___________________________________________
Thanks for your business.
 Senior Mortgage Advisor President's Club Member 2007 Mortgage Services
910-489-6918 or
843-230-7929
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Creating the illusion of desirability. Key tactic in sales. | |
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 Human
behavior!
People want what other people want! That's why auctions work in getting
people together with common interests with money to buy things, many times, just
to keep someone else from getting it. They like "winning" the item and
feeling like they beat the other person.
This human trait has not been seen too much lately because the economy has
put a huge wet blanket over us and few buyers are out looking for homes. But,
the market has started coming back in many parts of the country with some
builder incentives getting these bottom-fishers off the dime. So, once this
momentum continues, we are all going to be busy soon.
How can you take advantage of this human behavior? Here are a few things I
thought of that you can do to entice some potential buyers:
1. Promote that your listing will not
last long with this first-time homebuyer $7500 tax
credit image without explaining it in your flyers and
advertisements so you will get some curiosity seekers to call you about
it.
2. Hold an open house for the neighbors and quiz them on people that might be interested and call all of them. Then, when you call them, mention that you are calling 5 others, etc. that you heard might be interested too. This will cause them to sit up and think about looking a little harder. You can also talk to the neighbors by personally handing out invitations to the open house so you can make sure to talk to the ones that might be unable to attend. 3. Keep up with the news and use statistics to
help buyers see that the market is poised for growth and that once people hear
that the market has started to take off, it will be at least 2 months too late.
That's because it takes a month to capture data and at least a month to report
it so the news will be old when they finally read about it in the papers or hear
about it on the news.
4. In your travels, mention about your listing and how many
calls you have gotten on it... Don't lie, just brag.
5. Speaking of bragging, you have to do some of this too for your business
to really take off. People like deals AND they like working with
successful people that are in high demand. Do this by mentioning
your success and in hanging your awards on the walls for them to see.
6. This last one is HUGE!! Mention that you have
your own personal Senior Mortgage Advisor (ME!)
that pre-approves your buyers on the spot for you that helps make
sure that your buyers are getting the best deals and that their closings are
smooth and easy.
Use this desirability trait to drive
more buyers to your door! Create illusions of desirability like the
politicians do to get your vote and get to the polls tomorrow and vote too!
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My brands* that I represent are:     Want to jazz up your website? Add the "get approved" graphic
below and then put my website link in the properties of the image as follows.
Call me if you need help with this.
 *Any time I am working with your client, if you are under a specific brand, I am projecting your brand logo in all that I say and do as do my colleagues. |
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Are you using the internet to help your business? | |
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 Youtube yourself and your
listings!
It's time to start using
the internet in case you have not already starting doing so. Here are some
examples of how others are doing it and some ideas of how you can promote your
services too with youtube for FREE!
Click to view each one
below:
Wilkesboro, NC Listing Video with
realtor narrator You can hire someone or do it yourself.
Beaufort, SC Listing with realtor
narrator This must be a service because this looks just like the first
one...
Raleigh, NC Listing - soundtrack
only The soundtrack option is okay but I personality like the other
approach; just my taste.
Irmo, SC Listing - soundtrack
only This one is like the other. Instead of this, why not do a walkthrough,
pointing out the rooms and show the potential.
Listing Presentation Video - Do one
of these and share the link to your prospects or FSBOs so they can see how you
do it BEFORE they sign up with another realtor.
1st-time Buyer Presentation Video -
Same as the listing presentation as a way to promote your service and
personality on a video that can be embedded in your websites or blogs and
emailed to your prospects too.
Funny Rent vs Buy Video - You can
do something funny like this too!
One Wing Landing - You have got to watch this one! Nothing to do with real
estate but certainly worth watching!
Open your mind and creative
side in showing the world your personality and professional service online.
It's free and easy with a little time and work. Then, it's there to promote
with any future promotions on realtor.com, craigslist, facebook, youtube, your
website, your emails, etc.
Also, by
putting all of your listings on video, your sellers are going to be sharing them
to their family and friends too. What a impact this can have for your
business! Send them an email link with the listing with your personal contact
information and ask them to forward the email to all of their family, friends
and anyone that asks about their home.
One more thing, you can
also explore other youtube videos and facebook videos, etc. to see what others
are doing and steal ideas and learn what you can do differently or better.
Use this slow time to get
this going and you are going to turn slow time into fast time!!
MAKE SURE TO SEE THE PROMOTION ON THIS BELOW
FOR A 360 VIRTUAL TOUR FOR ALL OF YOUR LISTINGS!
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Weekly Mortgage Commentary Snippet | |
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Weekly Rate Lock Advisory - Friday, Oct
31st.
 Friday's bond market has opened in positive territory, allowing mortgage
rates to recover part of this week's losses. The stock markets are showing small
gains with the Dow up 25 points and the Nasdaq up 3 points. The bond market is
currently up 17/32, which will likely improve this morning's mortgage rates by
approximately .375 of a discount point.
None of today's three economic reports gave us any major surprises. The Labor Department said that the 3rd Quarter Employment Cost Index (ECI), which tracks employer costs for salaries and benefits, rose 0.7% last quarter. This was expected and has not had much of an influence on the markets. September's Personal Income and Outlays report revealed a 0.2% rise in income and a 0.3% decline in spending. The income reading was slightly higher than expected, meaning that consumers had a little more income to spend that thought. The drop in spending was bigger than forecasted, meaning consumers were spend ing less than thought. The income reading can be considered negative news for bonds, but the drop in spending offsets that news. Therefore, this report also failed to push the markets either way. Click Here for the Full Text |
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Save Time and $$ Great
Local
Service
Promotion
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Check out Shuttlespeed360 for a great way to
put your listings on realtor.com, youtube, craigslist, facebook, your website,
your emails, etc.
Chris Keitofski does a fantastic job with professional photos to make your
listings pop online! He will put your listing on Realtor.com and show you how to put
on other sites like youtube a craig's list, etc.
He covers our area and only charges $125 for Moore CO and will drive to
anywhere in our area for a small driving charge and if you have more than one,
he will cut a deal on that too.
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| Check out his website and see some of his work here. Or call Chris at 910-603-2026 today. Don't put this off for your business! | |
