November 2008 Weekly Motivational Ideas!
Inspirations that I hope will help you make more $$!!
 
Sam
Dear Sam,
 
Gas prices below $2/gallon!
 
I filled up with $1.95/gallon last week so there's some good news for our economy.  Maybe this will get some people out riding around looking at properties again and calling you about buying! 
 
When they do, remember the following selling points:
 
1. $7500 first-time home buyer tax credit, - Agents are not doing this yet!
 2. Low interest rates with programs down to a 580 FICO score.
 3. Some of the best home values in this greatest buyer's market in history!
 
Also, please make sure that your buyers and sellers know that WE HAVE MONEY TO LEND!!  With all the negative mortgage news, many in the public do not know that we can lend money.  Spread the news.  Put this in your print ads too!
 
CALL ME FOR A QUICK CLOSING TOO!  WE HAVE A NEW QUICK CLOSING CHECKLIST TO GET YOUR BUYERS CLOSED IN A HURRY!
 
Keep reading for 2 good ideas that can really help you with this.
 
Good luck! 
 
___________________________________________
 
Try us for your JUMBO LOAN clients too!  We have a new Jumbo pricing special that is kicking butt right now!
___________________________________________
 
 
Thanks for your business.

mysignature
Senior Mortgage Advisor
President's Club Member 2007
Mortgage Services
 
910-489-6918 or
843-230-7929
__________________
 
Interest Rates are Dropping Again.  Here's why!
 
 
 
interestrates 
Interest Rates are Dropping Again! 
 
Since interest rates are dropping again, I thought this might cause some folks to wonder what causes this.  So, here's an overview of how mortgage companies set daily pricing.  There is much disinformation that exists on the subject.  In fact, daily price changes for FHA/VA and conventional loans are very simple to calculate.

1) Where pricing is concerned, a mortgage company must minimize risk without compromising production volume.  When a company sets daily pricing, it is in effect taking a position against the market.  In other words, the company is offering a rate to a borrower while market prices are still fluctuating.  Loan Officers face the exact same dilemma.  Interest rate quotes to consumers must be competitive in order to drive production, however the price can't be so low that the loan is originated at a loss.  In addition, when a mortgage advisor quotes a price, there is always a danger that the market may move and a price change occurs.

2) There is an inverse relationship between the price of bonds and the movement of interest rates.  As interest rates rise, the price of bonds falls and vice versa.
 
For example:

Bond Price        Discount points to consumer
     98                                        2.00
     99                                        1.00
     100                                      None
     101                                       1.00  rebate

As bond prices rise, the number of discount points the borrower must pay decrease.  When the media speaks to a rally in bonds, they are indicating that bond prices have risen which pushes interest rates lower.

3) As loans are originated they are packaged and sold as mortgage bonds or mortgage-backed securities (MBS's).  The amount of money that an investor will pay for a mortgage bond depends on the interest rate paid by the mortgagor and current market conditions.  Ginnie Mae bonds are common, daily prices for different pools can be found in most newspapers.  Whenever a borrower makes a mortgage payment, a portion of the payment is passed on to the holder of the Ginnie Mae security.  It is the daily price fluctuations in the forward mortgage-backed security market that cause mortgage companies to change pricing daily.

4) Treasury bonds represent Government debt and not mortgage debt.  Thus, mortgage interest rates are not determined by the price or yield of either the 10 or 30-year Treasury bond. Often there is a large disparity between the amount of movement of Treasury bonds when compared to mortgage-backed securities in any given trading day. Watching the Treasury market to determine daily changes in discount points is impossible. Period.

5) Most mortgage companies watch market activity for over an hour each day before setting daily pricing. Mortgage companies commonly set daily pricing based on the bond levels at 10:00 am eastern.  Daily price changes are the difference between prices of the mortgage-backed securities from 10:00 a.m. ET.  By subtracting the price of the mortgage backed security from the price at 10:00 a.m.  ET the day before, you derive the net movement in discount points.

6) The Treasury market opens at 8:30 a.m.  ET and the mortgage-backed securities begin to trade at approximately 8:40 a.m. ET each day.  Many economic reports are released at 8:30 am eastern time, so wide price swings are not uncommon directly following the market open.  It is imperative to know when important economic data is scheduled for release.

7) Mortgage bonds are priced in 32's.  Each 1/32nd is equivalent to 3.125 basis points. It takes 4/32's to see pricing improve by 1/8th etc.32nds.  Depending on how your company prices, you may see daily price adjustments for a movement as small as 1/32nd or 3 basis points.

8) Mortgage companies make money originating and servicing loans, not by "playing the market".  Bond traders make a living trading bonds, but the secondary marketing personnel of mortgage companies trade bonds to displace risk.  In fact, when regulators audit mortgage companies, large, consistent trading gains are viewed negatively.

9) Daily rate changes for loan programs other than standard fixed rate loans are more difficult to track.  Often investors such as Banks and Savings and Loans will price adjustable rate products based on asset/liability needs, therefore the daily price changes do not necessarily track changes in bonds.   


Hope this helps you understand mortgage pricing!
 
 
 


My brands* that I represent are:

 
phhlogo     cblogo 
 
    c21logo    eralogo
 
Want to jazz up your website?  Add the "get approved" graphic below and then put my website link in the properties of the image as follows.  Call me if you need help with this.


*Any time I am working with your client, if you are under a specific brand, I am projecting your brand logo in all that I say and do as do my colleagues.
 

Tip of the Week:  Have Confidence in Yourself!
 
 
 
 
extremeselfconfidence 
  "The only thing we have to fear is fear itself"
Franklin D. Roosevelt Inaugural Speech 1933
 
In gaining our prospect's or client's trust and confidence, we all need to show confidence in our words and posture and especially in our tone.  Having confidence in ourselves is the key and this mostly comes from experience but can come from some practice in knowing what to say.  These are called scripts.
 
You know the questions that you are going to be asked and you know the answers so by practicing these, you are going to sound more confident and more convincing.
 
Write down the questions your might get and your answers and practice with a colleague or in front of a mirror and develop sound presentations for listings and buyers too. 
 
Professional salespeople don't wing-it, they rely on printed materials to help them in their presentations or teleprompters for their speaches.  We all should do the same!
 
 
Go Get em!  You can do it just like the cat above!
    
Weekly Mortgage Commentary Snippet
Rate Lock Advisory - Sunday Nov. 9th

loklokflotflot


This week brings us the release of only three relevant economic reports with only one of them being considered highly important. It is a holiday shortened week with the bond market closing early Monday and remaining closed Tuesday in observance of the Veterans Day holiday.

The first data of the week is September's Goods and Services Trade Balance report Thursday morning. It helps us measure the size of the U.S. trade deficit, but usually is not a major influence on bond trading or mortgage pricing. It does affect the value of the U.S. dollar, which makes U.S. securities more attractive to international investors when the dollar is strong. This is because the securities' proceeds are worth more when sold and converted to the investor's domestic currency. However, its results will not likely directly lead to changes in mortgage rates.