Mortgage Minute Newsletter
From Sam Thompson,  Senior Mortgage Advisor    Nov 2007- Vol 1, Issue 24
In This Issue
How to work with a Clam!
The Mayonnaise Jar and 2 Cups of Coffee...
Weekly Tip - Let's make your phone ring!
Weekly Mortgage Market Commentary.
Quick Links
Who we are.
 
mtlaurel
 

Our Corporate Campus in Mt. Laurel, NJ

PHH Mortgage is one of the top ten originators of retail residential mortgages in the United States.  We offer you unsurpassed service, a full range of programs at competitive rates, and the smoothest mortgage experience in the industry.

In 2006 alone, PHH Mortgageprovided $41 billion in mortgage financing for American homes, and every day we help more people fulfill the dream of home ownership.

PHH Mortgage operates out of twomain facilities in Mount Laurel , NJ and Jacksonville, FL - employing a combined total of more than 5,200 team players.

 

We've received numerous awards,including Best 100 Places to Work in IT (Computerworld), Top 25 Companies that Care, Training Top 100, and more.  And, we were recently ranked #1 by Inside Banking for our reliable closings and accurate Good Faith Estimates and we constantly receive 98%-100% "I would recommend" ratings from buyers AND realtors in post-closing surveys.

 

CALL US SO YOU CAN SEE HOW WE DO IT!

 ____________________

 

Dear Sam,
 
Sam
Feel, Felt, Found.  A great FSBO tactic!
 
Here's a proven negotiation tactic from Roger Dawson that I think would be great when meeting FSBOs.  How does it work you ask?
 

Let's say you drop off some information for a FSBO and they say that they don't need any help from you.  Instead of getting offended or arguing with them, you should agree with them and then turn it around by saying the following.

 

I understand how you FEEL about selling your home without a realtor.  In fact, I FELT that way before I got into real estate and FOUND out about the many issues that could come up. 

 

I also FOUND out that Realtors can actually help the sellers net more proceeds than by going it alone and without the hassle and inconvenience and believe me, it can be very frustrating when working with buyers on your own.

 

Would you like for me to explain how? 

 
 

If they are still not interested, always leave the door open for following up with them by asking their permission to call in a few weeks to see how things are going.  When you do, they're probably going to be more receptive and welcoming of your help!!

 
Go for it!
 
Sam Thompson
PHH Mortgage
Senior Mortgage Advisor
 
'The FHA and VA Guy'
 
843-230-7929
What to expect at closing.
whattoexpect
How to work with a CLAM!
 
clam
 
Not a real clam!!
 
You know the clam.  They are one of the hardest types of buyers or sellers to work with because they won't tell you what is on their mind.  When working with the clam, Roger Dawson has some good advice that starts with recognizing the type clam they are first.  Here are the 8 types of clams and how Roger recommends that you can open them up!
  • Obsession - These guys are distracted or obsessed with something else.  Try to get their issues out and deal with them head on.
  • Shy - That's right, your clam may just be shy.  So get them talking about other things first with open-ended questions that cannot be answered with a 'yes' or a 'no'.
  • Apathy - They just don't seem to care.  You must romance these for a while to get them to get more excited and engaged.
  • Sulker - They are really upset about something so you need to let them vent.  Once they get their issue off their chest, they will open up some.  Can try the secret/favor tactic.  "Can I tell you a secret, but you need to do me a favor and...."
  • Evaluator - These guys were talkative earlier but might clam up when the numbers are being discussed.  For these, you have to let them go through their analysis in their minds by being quiet then you can proceed.
  • Penny Pincher - These guys were talkative like the evaluator but will clam up when money is brought up.  They are very suspicious about 'special deals' and need things in writing.
  • Stop Watch - Their whole day is divided up into time increments and if you violate an appointment by being late or taking too much time, they could clam up on you.
  • Paranoid - Their pupils are small and they have withdrawn postures.  If they fold their arms, then back off.  Just have to be calm and go easy with them.
You can also ask your clams if I can call them to help them understand the financing questions that they may have.  If we open up your clam and then close them together, I'll take you out for some real clams!
 
 
The Mayonnaise Jar and 2 Cups of Coffee
 
 
2cupsofcoffee
 

A great story to live by...

 

You must have a clear vision of what you want and your life purpose. Nowadays, in this modern life, confusion and information overload are present in many of my friends. It seems that there are too much to handle, when 24 hours a day are not enough. For those days, always remember the mayonnaise jar and the 2 cups of coffee story.

"A professor stood before his philosophy class and had some items in front of him. When the class began, he wordlessly picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was.

The professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles rolled into the open areas between the golf balls. He then asked the students again if the jar was full. They agreed it was.

The professor next picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else. He asked once more if the jar was full. The students responded with an unanimous "yes."

The professor then produced two cups of coffee from under the table and poured the entire contents into the jar effectively filling the empty space between the sand. The students laughed.

The "Jar" Represents Your Life

"Now," said the professor as the laughter subsided, "I want you to recognize that this jar represents your life. The golf balls are the important things - God, your family, your children, your health, your friends and your favorite passions - and if everything else was lost and only they remained your life would still be full. The pebbles are the other things that matter like your job, your house and your car. The sand is everything else - the small stuff."

"If you put the sand into the jar first," he continued, "there is no room for the pebbles or the golf balls. The same goes for life. If you spend all your time and energy on the small stuff you will never have room for the things that are important to you."

"Pay attention to the things that are critical to your happiness. Play with your children. Spend time with your parents. Visit with grandparents. Take time to get medical checkups. Take your spouse out to dinner. Play another 18. There will always be time to clean the house and fix the disposal."

"Take care of the golf balls first - the things that really matter. Set your priorities. The rest is just sand."

One of the students raised her hand and inquired what the coffee represented. The professor smiled. "I'm glad! you asked. It just goes to show you that no matter how full your life may seem, there's always room for a couple of cups of coffee with a friend."

 
 
 Weekly Tip -  Let's make your phone ring!
 
ringing phone
Your phone is going to ring if you promote this!

 
Our Special Financing Program is designed to help your phone ring for your listings if you promote this on your print ads, MLS descriptions and in your signage!
 
Program in a nutshell:   Sellers agree to buy the rate down by 2.25% of the purchase price which reduces a 30 yr fixed rate by .5% in exchange for selling at the full asking price.  This more than doubles the effect of the 2.25% effective price drop so it is a win/win/win because the list price doesn't change for the seller, the buyers get a better payment and you get the higher commission!
 
Here's how a 2.25% price reduction would effect the monthly payment for the buyer for the following list prices using an initial 6% 30 year fixed mortgage rate.
 
List Price   Cost the Sellers     Monthly Pymt Savings     
 
$100K             $2250                 $13.49/mo
 
$150K             $3375                 $20.24/mo
 
$200K             $4500                 $26.98/mo
 
$250K             $5625                 $33.73/mo
 
$300K             $6750                 $40.47/mo
 
Now compare the same price reduction applied to the .5% rate buy down and how it would impact the monthly payments with the loan amount remaining the same. The additional savings that this program gives your buyers in also shown in this data.
 
List Price   Cost the Sellers     Mo Pymt Savings     Additional Savings! 
 
$100K             $2250                 $31.76/mo               $18.27/mo!
 
$150K             $3375                 $47.65/mo               $27.41/mo!
 
$200K             $4500                 $63.52/mo               $36.54/mo!
 
$250K             $5625                 $79.41/mo               $45.68/mo!
 
$300K             $6750                 $95.28/mo               $54.81/mo!
 
*If they would rather get a 5/1 ARM the rate drops by a full 1% so it would double the savings shown above for your borrowers planning on refinancing or selling within 5 years are just the gambling type!!
 
Just promote our SPECIAL FINANCING for your listings!!  It will make YOUR phone ring!!
 
CALL ME AND I"LL SET THIS UP FOR YOU OR EXPLAIN IT TO YOUR SELLERS OR BUYERS IF YOU NEED ME TO DO THAT FOR YOU!

 
 
Weekly Mortgage Market Commentary
 
Don't let the financial markets squash your clients and your transactions!  Stay informed by reading my new daily "Daily Rate Lock Commentary" or just call me to find out what is going on!  If you want to be included in this distribution, just call or email me.  Remember, knowledge is power and the more educated you are in your industry, the higher quality buyers you are going to attract and that means easier closings, bigger houses and more money in your "hip national bank!"  And since rates are still climbing, call us to get your clients in our 90 day rate protection as soon as possible!

 

fingerhead
 


This week brings us the release of four monthly reports for the markets to digest. The first two important pieces of data will come Wednesday morning with the release of October's Producer Price Index (PPI) and Retail Sales figures. The PPI measures inflationary pressures at the producer level of the economy. There are two portions of the index that are used- the overall reading and the core data reading. The core data is the more important of the two because it excludes more volatile food and energy prices.

If it reveals stronger than expected readings, indicating that inflationary pressures are rising, the bond market will probably react negatively and should drive mortgage rates higher. If we see in-line or weaker than expected numbers, the bond market should thrive and mortgage rates should fall. Current forecasts are calling for increases of 0.2% in both the overall index core data readings.

October's Retail Sales report is also due out Wednesday morning. This report is very important to the financial markets because it measures consumer spending. Since consumer spending makes up two-thirds of the U.S. economy, any related data is watched closely. If this report reveals weaker than expected sales, the bond market should thrive and mortgage rates will fall, assuming the PPI doesn't show any significant surprises. Current forecasts are calling for an increase in sales of approximately 0.2%.

October's Consumer Price Index (CPI) will be released at 8:30 AM ET Thursday morning. This index is similar to Wednesday's PPI, except it measures inflationary pressures at the more important consumer level of the economy. The overall portion is expected to show a rise of 0.3% while the core data is expected to rise 0.2%.

The other report scheduled for release this week is October's Industrial Production, which will be released at 9:15 AM Friday. This report gives us a measurement of manufacturing sector strength by tracking output at U.S. factories, mines and utilities. It is expected to reveal a 0.1% increase. Stronger than expected levels of output could mean that the manufacturing sector is gaining momentum. That would be considered bad news for the bond market and mortgage rates.

Overall, look for Wednesday to be the most important day of the week with the PPI and Retail Sales reports being released. Thursday's CPI may also cause significant movement in the markets and mortgage pricing. I think bonds can improve on the week as long as the PPI and CPI reports do not show much stronger than expected readings. However, I am concerned about that we may see higher readings than expected or stock market gains, therefore I am holding the lock recommendations for the time being.

If I were considering financing/refinancing a home, I would.... Lock if my closing was taking place within 7 days... Lock if my closing was taking place between 8 and 20 days... Lock if my closing was taking place between 21 and 60 days... Lock if my closing was taking place over 60 days from now... This is only my opinion of what I would do if I were financing a home. It is only an opinion and cannot be guaranteed to be in the best interest of all/any other borrowers.

©Mortgage Commentary 2007

 
 
 

 


laptop demo

 
Let me know if I can take an application for you anytime!  And, please let me know if you like the format of this email service.  I hope you are reading these so you can stay up on your profession and so you can make more money too!
 
Also, I am available to do a "Hit the Ground Running Workshop" with any agents interested in learning tons of things they can do to help them succeed in Real Estate.  I need at least 5 agents, brand new or experienced, looking for some motivation to put this on for you that will take 2-3 hours, depending on your involvement!  These are designed to be interactive so you can learn more about yourself and so you will walk away with a stronger sense of self-confidence too.

These are fun and motivational!
 
If you don't get at least 10 great ideas that can really help your business, I'll take you to lunch and give you a few more!
 
What are you waiting for?  Gather support with 4 of your colleagues and call me today!
 
 
 

Our Guarantees

 

house

We'll guarantee your closing date.  We're so confident that we will close when you say so, that if we don't, we will reduce your interest rate by 1/8 of one percent for the life of your loan.*

 

We offer FREE pre-approvals to qualifying homebuyers!  With a mortgage pre-approval, you can shop for the home of your dreams with confidence. You'll know just how much you can afford and increase your negotiating power. **

 

We take pride in being a lender you can trust.  As our mission states, "we promise to treat customers like family." We take this oath seriously, and our goal is to provide you with the superior service you deserve - guaranteed.

 

* Approved, conventional, purchase loans only. Closing date to be mutually agreed upon between customer and bank, and customer must provide all required documentation. Timely request for payment under guarantee is required. ¹Inside Mortgage Finance, Copyright 2006

 
 
 
 
I hope you have a great week this week in real estate.  Call me if I can help you with that!!

Sam Thompson - "The FHA and VA Guy"
PHH Mortgage
Senior Mortgage Advisor

 
 
843-230-7929