With the economy like it is, now's the time to think about our business and
how we are spending our money, both at home and at work.
Here are some ideas that I have been thinking about besides the obvious
things like reducing spending on purchases and eating out:
1. Get rid of the land line at home. Since we all have cell phones,
this can save around $100/mo.
2. Use rightfax instead of having a fax line.
3. Get rid of the cable and sign up for Direct TV or reduce the
channels that we are getting.
4. Evaluate the cell phone plan and make sure we are getting the best
deal for our habits and usage.
5. Cancel or split subscriptions to the newspaper or magazines with
neighbors or family.
6. Spend less time driving and more time surfing the internet with
prospects and clients. Also, carpool more and help each other with putting up
signs, etc with people already driving out to that area to save time and gas.
For realtors, make sure any new prospects are pre-approved with a great lender
(ME!) and that they are really serious with a urgent need or strong desire
first. I can pre-approve them over the phone in 30 minutes while you are still
building rapport!
7. Team-up with others to share expenses with joint advertising and
joint services. This can really help in reducing some driving around time
too.
Here are some inexpensive marketing ideas too!
1. Utilize the prospecting features of the MLS system to generate "just
listed" emails automatically. Create some sign-up sheets and display them at
open houses, home shows, etc. and give-away a prize for the winner to be drawn
from all that signed-up. Then, call all and tell them they all won a discounted
service, etc. and add them to your prospecting list for automatic "just listed"
emails.
2. Get the whole office involved in a football game concession stand
manning or possibly an information booth manning at a local festival or
concert, etc.
3. Team-up with a restaurant or a retail business in a local promotion
for them. We have the luxury of being in a career that gives us a tremendous
amount of freedom in our daily work schedule, so use this time to help these
businesses get through this economy and this will help our businesses too. How
about a wine-tasting event?
4. Team-up with a restaurant or retail to mail out coupons for them to
your prospect list with your contact information. This would be a win/win/win,
for you, your client and the restaurant/retail owner.
6. Host a first-time buyer class, credit counseling class, selling a
home without a realtor class, or how about a cooking class, etc.
With this economy, we all need
to look for ways to cut expenses if we are going to survive.