Mortgage Minute Newsletter
From Sam Thompson,  Senior Mortgage Advisor    Oct 2007- Vol 1, Issue 21
In This Issue
Open House Ideas by Danielle Kennedy, etc...
FHA - Mfg Home Permanent Foundation Requirements.
Weekly Tip - The Key to Charisma by Brian Tracy!
Weekly Mortgage Market Commentary.
Quick Links
Who we are.

mtlaurel
Our Corporate Campus in Mt. Laurel, NJ

PHH Mortgage is one of the top ten originators of retail residential mortgages in the United States.  We offer you unsurpassed service, a full range of programs at competitive rates, and the smoothest mortgage experience in the industry.

In 2006 alone, PHH Mortgage provided $41 billion in mortgage financing for American homes, and every day we help more people fulfill the dream of home ownership.

PHH Mortgage operates out of two main facilities in Mount Laurel , NJ and Jacksonville, FL - employing a combined total of more than 5,200 team players.
 
We've received numerous awards, including Best 100 Places to Work in IT (Computerworld), Top 25 Companies that Care, Training Top 100, and more.  And, we were recently ranked #1 by Inside Banking for our reliable closings and accurate Good Faith Estimates and we constantly receive 98%-100% "I would recommend" ratings from buyers AND realtors in post-closing surveys.
 
CALL US SO YOU CAN SEE HOW WE DO IT!

 
 
Dear Sam,
 
Sam
Chocolate!
 
People love chocolate so why not use this tasty treat to win over prospects or reward clients?
 
Quick trivia question.  Who was the first European to taste chocolate?  Answer at the end of this email...
 
I recently watched a show on the history channel about this delicious food category that was very enlightening.  It all started over 3000 years ago when the Aztec and Mya civilizations started harvesting the cocao beans in the rain forests of Mexico, Central and South America.
 
The chocolate that we know was somehow transformed from a complicated process of drying, fermenting, roasting and so forth of the cocao beans that is a mystery to this day.
 
The first uses of chocolate was to whip the beans into a malt with water making a drink called cocoloto that was a sacred drink confined to the elite and was used in all kinds of rituals like marriage ceremonies similar to how champaign is today.
 
It was the Spanish that thought of adding the sugar and this new drink.  In the 1600's chocolate was thought to be a a magical drink that could cure aliments too.
 
As we all know, we have been conditioned culturally to like chocolate all of our lives and it worked.  There is really no other food quite like chocolate that has an amazing affect on people.  Chocolate strikes the strongest emotional memory chord of any food.  Chocolate means love, chocolate means romance, chocolate means joy...
 
But, our love for chocolate is more than an emotional response, it's a chemical attraction as well.  Over 1500 chemicals have been identified in chocolate.  Chemically, it is one of the most complex foods known to science.  And wine, which is the next most complex only has around 500 of them.
 
Chocolate is a 15 million dollar industry and one that you can use to help you grow your business!
 
In fact, for the next few weeks, I am treating any agent that closes a loan with me to a delicious Godiva chocolate treat to show you how much I appreciate you and to show you how this can work for your business too!
 
ENJOY!
 
Sam Thompson
PHH Mortgage
Senior Mortgage Advisor
 
'The FHA and VA Guy'
 
843-230-7929
 
Lowe's discount
 
lowesdiscount
 
Forward this link to new or existing customers to bring VALUE!

What to expect at closing.
whattoexpect
Open House Ideas... with Free Listing Sheets!
 

openhouse

Since many of you are investing your time in doing more open houses, I wanted to share some ideas with you.  Danielle Kennedy, a real estate author and speaker told a group of realtors at a conference I attended some ideas that you can use when doing an open house.  She stressed that you want to make sure the lookers don't feel pressured by allowing them to walk around on their own. 

But, you need to get to know them and show them that you know the property so, here's how she what she recommended that you do.  Find some feature about the property, preferably in the rear of the property so you can walk them to while talking to them. 

Just say something like this, "Welcome, my name is _____ and I really appreciate your coming....  Just feel free to look around on your own and come get me if you have any questions, but before you do, let me show you one feature that I wanted to make sure that you saw..."

In addition to this tip, another tip about open houses that I read about is to make sure to have plenty of listing papers in the kitchen for your lookers AND in the master bath TOO!  This gives the ones that don't want to seem too interested by picking one up in front of you to get one while out of view in a private setting.

Make sure to call me about printing some of our free listing sheets for your listings with your photo and contact information.  These are very professional looking and show the prospect 4 different down payment, origination fee and program options that you can pick from the handy drop-downs on the website, all with current market rates.  If you need help with these, pick up the phone and call me!!  I would love to help you!
 
Listing sheets are great for the listing boxes, for handing out in the neighborhood to promote a new listing, for prospecting with a FSBO and for promoting an open house!  If you do this, you are going to get a whole lot more out of your open houses by getting your information in the hands of the people that will be out of town on the actual open house day.
 
Since 30% of the buyers will call a lender before they call a realtor, this is a great way to make that connection get back to you!!  If they call me, I'll let you know because we are a team!
 

Finally, here's a neat idea that a realtor told be about that is very creative and she has had lot's of success with it.  She has yard sales in front of her open houses to attract more lookers!  Why not work in this idea with your sellers to help them sell off some clutter to accomplish 2 things at the same time?  If you do, don't forget the listing sheets!!

 
FHA Permanent Foundation Info for your file.
 

hudcompliant

 
CUT & PASTE THIS INFORMATION FOR YOUR SELLERS!

*** REGISTERED ENGINEER'S REPORT IS MANDATORY ON ALL MANUFACTURED / MOBILE HOMES (EXISTING, PROPOSED, AND NEWLY CONSTRUCTED). ***

THE ONLY EXCEPTION: This does not apply if the FHA customer is refinancing their current FHA loan.
(Applies to all other refinances, purchases, and re-sales)

The Registered Engineer's Report must certify that the property conforms to all FHA guidelines for Permanent Foundation Guide for Manufactured Housing (ML 97-36). This report must be provided to the appraiser prior to their inspection of the property.

The home must be on poured, in place concrete footings with the footings extending below the frost line (per state code) supporting the manufactured home carriage frames. The carriage frames must be permanently attached / anchored to the footings / piers by cable, rebar welded, or a similar fashion (referred to as tie downs). The existing system can be cement blocks, cemented together and placed on a pier, or concrete runners, or "I" beams set on a bearing wall. The support piers (if on masonry blocks) cannot be dry stacked, but must be mortared together and permanent (temporary supports are not acceptable). Then the entire perimeter foundation must be protected from the elements, and enclosed with material impervious to rot and infestation, and must be a perimeter foundation-type construction with adequate exterior access for maintenance and repair.

NOTE: Vinyl skirting is not acceptable as it is very easily damaged. If metal skirting is used, it must be of a material that is impervious to rot and rust, and not easily damaged.

Skirting is not acceptable to use as a perimeter foundation in the Philadelphia Region (CT, DE, ME, MD, MA, MI, NH, NJ, NY, OH, PA, RI, VT, VA, and WV). Properties in these states must have a perimeter foundation-type wall construction. Atlanta, Denver, and Santa Ana Homeownership Centers will accept skirting, as long as the material used is not easily damaged, and is impervious to rot and infestation.

Alternate foundation: Registered engineer to inspect and certify current foundation design is a "Frost Protection Shallow Foundation" and meets "ASCE 32-01 standards." This report will need to be forwarded to the HUD HOC office that has jurisdiction over said state for review and approval. Report cannot be approved by lender.

 
 
 Weekly Tip -  The Key to Charisma by Brian Tracy.
 
 
 
Mother Teresa of Calcutta

 Mother Teresa of Calcutta
 

The Key to Charisma

By: Brian Tracy

There is a close association between personal charisma and success in life. Probably 85 percent of your success and happiness will come from your relationships and interactions with others. The more positively others respond to you, the easier it will be for you to get the things you want.

The Law of Attraction
In essence, when we discuss charisma, we are talking about the law of attraction. This law has been stated in many different ways down through the centuries, but it basically says that you inevitably attract into your life the people and circumstances that harmonize with your dominant thoughts.

You Are A Living Magnet
In a sense, you are a living magnet, and you are constantly radiating thought waves, like a radio station radiates sound waves, that are picked up by other people. Your thoughts, intensified by your emotions, as radio waves are intensified by electric impulses, go out from you and are picked up by anyone who is tuned in to a similar wavelength. You then attract into your life people, ideas, opportunities, resources, circumstances and anything else that is consistent with your dominant frame of mind.

The law of attraction also explains how you can build up your levels of charisma so that you can have a greater and more positive impact on the people whose cooperation, support and affection you desire.

Perception is Everything
The critical thing to remember about charisma is that it is largely based on perception. It is based on what people think about you. It is not so much reality as it is what people perceive you to be. For example, one person can create charisma in another person by speaking in glowing terms about that person to a third party. If you believe that you are about to meet an outstanding and important person, that person will tend to have charisma for you.

Mother Teresa of Calcutta
One of the most charismatic people in the world was Mother Teresa of Calcutta. In a physical sense, she was a quiet, elderly, frail woman in poor health, and she wore a modest nun's habit. She might have been ignored by a person passing her on the street, were it not for the tremendous charisma she developed and for the fact that her appearance was so well-known to so many people as a result.

How Would You Feel?
If someone told you that he was going to introduce you to a brilliant, self-made millionaire who was very quiet and unassuming about his success, you would almost naturally imbue that person with charisma, and in his presence, you would not act the same as you would if you had been told nothing at all. Charisma begins largely in the mind of the beholder.

Lasting charisma depends more upon the person you really are than upon just the things you do.

Continually look for ways to improve other's perceptions of you so that you can be more influential with them. Be a living magnet.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, be clear about the messages you are sending and the perceptions you are creating in others. Are these perceptions consistent with the impressions you want to make?

Second, see yourself and imagine yourself every day as an important powerful and charming person. Treat others as you would if you were already strong, famous and influential.

Fake it until you make it!

 




Weekly Mortgage Market Commentary
 
Don't let the financial markets squash your clients and your transactions!  Stay informed by reading my new daily "Daily Rate Lock Commentary" or just call me to find out what is going on!  If you want to be included in this distribution, just call or email me.  Remember, knowledge is power and the more educated you are in your industry, the higher quality buyers you are going to attract and that means easier closings, bigger houses and more money in your "hip national bank!"  And since rates are still climbing, call us to get your clients in our 90 day rate protection as soon as possible!


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 Rate Lock Advisory - Sunday Oct. 21st


There are four pieces of data scheduled for release this week that may affect mortgage rates along with a Treasury auction. Only one of the four is considered to be of high importance to the markets, so I am expecting the stock markets to again play a significant role in bonds swings and changes to mortgage rates. With no relevant news scheduled for release tomorrow or Tuesday, we will likely see the bond market remain fairly calm, unless the stock markets post sizable gains or losses.

The first report is September's Existing Home Sales that will be posted at 10:00 AM ET Wednesday. September's New Home Sales data will be posted Thursday morning. These reports give us an indication of housing sector strength and mortgage credit demand. I don't see them having much of an influence on the bond market or mortgage rates, but a reading that varies greatly from analysts' forecasts could lead to a slight change in mortgage pricing.

At 8:30 AM ET Thursday, the Commerce Department will post Durable Goods Orders for September. This re port gives us a measurement of manufacturing sector strength by tracking orders at U.S. factories for big-ticket items. Analysts are currently calling for an increase in new orders of approximately 1.5%. If we see a larger than expected rise in orders, mortgage rates will probably rise as bond prices fall. A weaker than expected reading should be good news for the bond market and mortgage rates, but this data can be quite volatile from month to month and is difficult to forecast.

The week's last report comes at 10:00 AM ET Friday when the University of Michigan updates their Index of Consumer Sentiment for this month. Current forecasts show this index rising slightly from this month's preliminary reading of 82.0. This index is important because it helps us measure consumer confidence, which is believed to indicate consumers' willingness to spend. Since consumer spending makes up two-thirds of the U.S. economy, any related data is considered to be important.

Overall, this is going to be a moderately busy week in the financial and mortgage markets. There is not a great deal of economic news scheduled for release in the week, so the stock markets and investor appetite for stocks compared to safety of bonds will likely be the biggest influence on mortgage rates. The Treasury auction is Thursday, when 5-year Notes will be sold. This will help gauge investor interest in bonds and could lead to a bond rally or selling.

If I were considering financing/refinancing a home, I would.... Lock if my closing was taking place within 7 days... Float if my closing was taking place between 8 and 20 days... Float if my closing was taking place between 21 and 60 days... Float if my closing was taking place over 60 days from now... This is only my opinion of what I would do if I were financing a home. It is only an opinion and cannot be guaranteed to be in the best interest of all/any other borrowers.

©Mortgage Commentary 2007
 
 
 

 


laptop demo

 
Let me know if I can take an application for you anytime!  And, please let me know if you like the format of this email service.  I hope you are reading these so you can stay up on your profession and so you can make more money too!
 
Also, I am available to do a "Hit the Ground Running Workshop" with any agents interested in learning tons of things they can do to help them succeed in Real Estate.  I need at least 5 agents, brand new or experienced, looking for some motivation to put this on for you that will take 2-3 hours, depending on your involvement!  These are designed to be interactive so you can learn more about yourself and so you will walk away with a stronger sense of self-confidence too.

These are fun and motivational!
 
If you don't get at least 10 great ideas that can really help your business, I'll take you to lunch and give you a few more!
 
What are you waiting for?  Gather support with 4 of your colleagues and call me today!
 
 
 

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We'll guarantee your closing date.  We're so confident that we will close when you say so, that if we don't, we will reduce your interest rate by 1/8 of one percent for the life of your loan.*

 

We offer FREE pre-approvals to qualifying homebuyers!  With a mortgage pre-approval, you can shop for the home of your dreams with confidence. You'll know just how much you can afford and increase your negotiating power. **

 

We take pride in being a lender you can trust.  As our mission states, "we promise to treat customers like family." We take this oath seriously, and our goal is to provide you with the superior service you deserve - guaranteed.

 

* Approved, conventional, purchase loans only. Closing date to be mutually agreed upon between customer and bank, and customer must provide all required documentation. Timely request for payment under guarantee is required. ¹Inside Mortgage Finance, Copyright 2006

 
 
 
 
I hope you have a great week this week in real estate.  Call me if I can help you with that!!

Sam Thompson - "The FHA and VA Guy"
PHH Mortgage
Senior Mortgage Advisor

 
 
843-230-7929