Mortgage Minute Newsletter
From Sam Thompson, your mortgage advisor.                          June, 2007- Vol 1, Issue 1
In This Issue
Gas Prices Soaring!
Rates Rising Too! Are you protected?
Sales Tip: Eliminate the Risk First!
Quick Links
 
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Sam
I am trying out a new email service to help manage my mortgage minute emails better.  I hope you like the new format!
 
Sam Thompson
PHH Mortgage Advisor
843-230-7929
 
Gas Prices Still Soaring!  Are you throwing money into your tank?
 Dollar in Gas Tank
 
 
 
 
 
 
 
 
 
 
With gas prices over $3.00 per gallon, please make sure that your buyers can get pre-approved AND make sure they have a strong urgent need to move before you start riding them around in your car.  Let me pre-approve them while they are still at the office in 20 minutes over the phone and stop wasting your dollars in the tank!!
 
In establishing their urgency, the experts recommend spending more time interviewing their needs up-front to make sure they are really serious at this time.  Otherwise, give them some papers and good directions to some good listings and have them call you when they are ready to preview some properties.  I would make sure to have the buyer agency signed before you do, just in case!
 
Read on to see how to do that!
Rates are Still Rising Too.  Is Your Commission Protected?
 Pockets Out

 
 
 
 
 
 
 
 
 
 
 
How does a buyer go from approved to unapproved?

 

By not protecting their interest rate while you take them shopping for their new home!

 

If you have a buyer that has not yet taken advantage of our Smart Buyer Program, I strongly urge you to have them call me to protect their interest rate as soon as possible, even if they have already been pre-approved with someone else.  Just because they have been pre-approved or pre-qualified with another lender or broker is not helping them or you in securing their rate which can cause them to have to settle for a smaller house or lose interest all together.  L 

 

Rates are going up as you can see from the excerpt below and as little as a ¼% increase in interest rates can mean the difference between an approved buyer and someone just riding shotgun wasting your gas and time.  Take action and control of the situation and tell them to call me for a competitive quote in our smart buyer program for your buyers and you!

 

FROM BANKRATE.COM
 
Mortgage rates increased for the fifth consecutive week, with the average 30-year fixed mortgage rate rising to the highest point since August. According to Bankrate.com's weekly national survey of large lenders, the average 30-year fixed mortgage rate is now 6.47% and has an average of 0.26 discount and origination points. The average 15-year fixed rate mortgage moved to 6.21%. With larger loans, the average jumbo 30-year fixed rate climbed to 6.68%. On adjustable rate mortgages, the average one-year ARM nudged higher to 6.09% while the 5/1 ARM jumped up to 6.37%.
 
Mortgage rates often show short spurts of volatility and prolonged periods of little movement. We've seen both instances play out thus far in 2007. Mortgage rates had been confined to a narrow range of approximately one-third of a percentage point for nearly seven months - including weeks on end with virtually no movement. But they broke out of that range with this week's move, as hopes for a Fed interest rate cut continue to wane
...
 
Call me as soon as you can so we can protect their approval and payment expectation so you can secure your commission too!
 
 
Weekly Sales Tip:  Eliminate the Risk Before you Close!

  questionmarks

Find out if they are "feeling the love" and then quickly close them!

Just like when asking someone out, a good non-rejection, non-threatening approach would be to find out if they are interested in you first, right?  Like asking, "I like talking to you.  You know, (pause) we ought to do something sometime?" (pause again)
 
In sales these are called "ownership questions".  And here are some good ones for you...
 
For your prospective buyer after interviewing for a while and establishing good rapport, say "I really feel connected to you and your family and truly believe I can help you find your perfect dream home with my understanding of our market.  Do you feel that way too?" (pause)
 
For your listing appointment say "After working with you on establishing a good asking price, talking about several staging ideas to make your home pop and in going over several marketing concepts that I would like to try for you, I feel like we could really work well together in selling your home.  Are you feeling that comfort level too?"  (pause)
 
For your buyers that seem really interested in the property you are showing, say "Wow, this one is it!  I can see you guys really enjoying this house.  Do you feel that way too?" (pause)
 
On any of these questions, once they respond favorably, then go to your close with statements like "great, let's get started by sealing our working buyer agency relationship" or "okay then, the next thing we need to do to make this official is sign our listing agreement" or "fantastic, I've got my papers in the car, let's make an offer that you two can live with and see if they will take it!"
 
Get excited when you do and they will too!!
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Let me know if I can take an application for you anytime!  And, please let me know if you like the format of this email service.  I love feedback!
I hope you have a great week this week in real estate.  Call me if I can help you with that!!

Sam Thompson
Your Mortgage Advisor

843-230-7929